Key Parts of Website Design
A well-designed website is more than just a digital storefront or information about your products and services; it’s your brand’s first impression, and we all know how important those are! Here’s a quick rundown of the key parts I look at when creating a website that not only looks amazing but also works wonders for your business.
Clear and Simple Navigation
Think of your website as a map guiding visitors to their destination. Easy-to-use menus, clear labels, and a straightforward layout make it simple for your customers to find exactly what they’re looking for—whether it’s your latest product, service details, or contact information. Although some of us love a corn maze in the fall, this isn’t the place you want people to find dead-ends.
Mobile-Friendly Design
With so many people browsing on their phones, having a mobile-friendly site is a must. Your website should look just as good on a smartphone as it does on a desktop. Responsive design ensures that your site adapts to any screen size, giving visitors a seamless experience no matter how they access it. Building your site to be appealing on both desktop and smartphones is important, but we also check tablet views too!
Strong Visuals and Branding
First impressions matter! Using high-quality images and consistent branding to reflect the personality of your business can lead your potential and existing customers to feel welcome. Your website should be a visual extension of your brand with cohesive colors, fonts, and imagery that reach your audience and allows them to identify you.
Engaging Content
Content is king, but it’s also your chance to connect with your audience. Keep your text clear, concise, and focused on your customers’ needs. Share what makes your business unique, offer helpful information, and don’t forget those action items to guide visitors to take the next step like booking a service or making a purchase.
Fast Loading Speeds
Nobody likes waiting for a website to load. In fact, slow speeds can turn potential customers away thinking they found a dead website. Optimize your images, minimize unnecessary plugins, and choose a reliable hosting provider to keep things running smoothly. We prefer Squarespace over here.
Easy-to-Find Contact Information
Make it easy for customers to reach out. Your contact information should be readily accessible in multiple spots, whether it’s through a contact page, a form, or clickable links to your email and phone number. Consider adding a small time-based pop-up with the information.
SEO-Friendly Features
Search Engine Optimization (SEO) might sound technical, but it’s all about making sure your site gets found on Google. Use relevant keywords, write descriptive meta tags, and structure your content to improve your search rankings. The easier it is for people to find you online, the better!
Creating a website that captures your brand and serves your customers doesn’t have to be overwhelming when partnering with the right people. I understand the burden this kind of administrative-related task may be for a small business owner, I am one!
